The BRAND NFT

Digital Brand Experience

Savvy brands are recognizing that NFTs can be much more than a collectible or piece of art. Facing the fact that most successful and long-term-relevant BRAND NFTs will be ones that have ongoing value and utility.

For example, NFTs can better connect fans to their favorite teams or brands by offering voting rights to team decisions, access to exclusive offers, and the ability to earn rewards. Non-fungible tokens (NFTs with utility) have cornerstone character for brand marketing campaigns, customer relationship management, and loyalty program with reward models, and as a sales driver too.

The BRAND NFT

Tokenomics

Use Case: VIP NFT (Ticketing)

Probably an easy way to understand utility NFTs is with a business case from the entertainment industry.

If you are holding a concert with 2,000 VIP spaces available, you could issue VIP 2,000 paper tickets. Each paper ticket will be unique, or non-fungible, in the sense that it will have its own ticket number. But each unique paper ticket confers the same right, privilege, or utility. That utility is, in this case, entry to the VIP area of the concert.

Instead of issuing 2,000 VIP paper tickets, the concert organizer could issue 2,000 VIP NFTs. Each of the 2,000 VIP NFTs would of course be unique and non-fungible, but just like the tickets, each one would grant its owner the same privilege or utility: entrance to the concert plus EXTRA SERVICES included. It works for in-person, digital or in-game events and could be traded 24/7 – even seconds before the event – each trade will add extra royalties to the artist wallet and holds super rare exclusivities for the ticket owner.

ETHORITY has marketed some of the world’s most recognizable NFT, Dapps, Marketplaces and Campaigns for the world’s biggest brands, artists and athletes. Our combination of idea, talent and data-driven team management processes make us the perfect end-to-end full service NFT partner.

2,050

VIP NFT TICKETS Total US$5,4m

ARTIST MEET UP

10 VIP LOUNGE

40 PRE SHOW EVENT

1500

AFTER SHOW

500

2,000 VIP NFTs would of course be unique with UPGRADEs, but just like the tickets, each one would grant its owner the same privilege or utility: entrance to the concert and limited access to specific VIP events around. All NFTs could be traded over an NFT marketplace for an individual price or by auction principles via a smart contract inside that NFT, fully interoperable, even if the VIP NFT ticket owner changes.

Business Case:

Depending on the artists popularity the auction prices will mostly increase over time because of NFT trading professionals and demand by their fans, NFT ticket prices by auction or at a fixed amount.

– 10 VIP NFTs – PLATINUM ACCESS: 2,5ETH/NFT=25ETH
– 40 VIP NFTs – DIAMOND ACCESS: 1,5ETH/NFT=60ETH
– 1.500 VIP Pre Show NFTs – GOLD ACCESS: 1 ETH/NFT=1.500ETH
– 500 VIP After Show NFTs – SILVER ACCESS: 1,5 ETH/NFT=750ETH
– 12.000 NFT Transactions – NFT-Royalty-Fee (i.e. 10%)=1.800ETH

NFT Income: 4.135ETH

(Exchange rate 1ETH=1.300US-$)

TOTAL VIP NFT: 5,36million US-$

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Documents

Whitepaper, OnePager, Policy

Details

WHITE PAPER

Whitepaper

PDF

ONE PAGER

OnePager

PDF

PRIVACY POLICY

Privacy Policy

PDF

NFT features

HOW CAN YOU BENEFIT?

Future of Finance

The usage of NFTs in the economic arena is practical with assets that are tokenized, and customer oriented characteristics coupled with such technology is pragmatic. NFT marketplaces are going to become the conduit for carrying out such specified activities that include seamless NFT trading and basic money transfer.

Decentralization

The data structure of NFTs is autonomous. This is made possible by the decentralized nature of this technology. Decentralization and autonomy are the reasons by which ownership models and how asset values are calculated are being altered. ETHORITY helps identify the real value of assets, monitors for any sort of washtrading, and safeguards users.

Growth Margin

The internet is moving towards decentralization and blockchain technology, allowing creators and artists to realize the margins they are able to reap with the growth they get on their assets and digital products. In short, NFT assets benefit traders, marketplace creators, and investors with high growth margins due to the apparent cutting down in the number of intermediaries and levels of bureaucracies.

Security

In a world with a digital economy, there are no brokers, which makes people skeptical about who would take responsibility, security in this digital economy is a crucial component. Procedures that are credible, transparent through the public ledger, traceable, and fundamentally secure. Given that they are created using Smart Contracts, which are the fundamental building blocks of blockchain technology. The level of security is immutable. Smart contracts are a vital component in the NFT industry.

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